Helping You Navigate Through This Pandemic

Planning is important, but the Plan is useless. I learned this phrase from a former colleague of mine who led our team through a strategic planning process back in the mid-2000s. At first, I thought he was intimating why bother going through the planning process since it won’t matter anyway, but at the end of the session I realized what he meant. The Plan is what you believe you can achieve based on the data you had in that current moment, but the planning process itself is what makes you think of the multiple scenarios you might encounter and how to react to them, based on different assumptions.


As a business owner and leader, I have recently had to jettison the 180one 2020 Plan based on COVID-19. While I am disappointed that we are having to temporarily shelve that plan, the pieces of that planning process will now become the hero of 2020 as we all shift to figure out how best to position our organizations to not only survive this disruption, but also to emerge stronger on the exit. Planning is the one business activity that allows me to sleep at night during moments of crisis as well as in moments of opportunity.


I have been connecting with many of 180one’s clients, friends and partners over the past week and we have been sharing what we are learning in the market and how we each can most effectively incorporate all this new information into our planning process during this pandemic. I thought it would be helpful to share some of those resources that I have found to be most helpful as it is not every month that we get to flex the crisis muscle.


The Planning Framework

My Vistage Chair shared a great resource with me from Bain Consulting that ultimately provides a framework on how best to organize and prioritize the planning process during crisis. This greatly helped 180one assess the current state of the union and look at the existing opportunities for 180one to become better and stronger. The emergence of a new mantra Better Stronger Together (hmmm…new tagline for 180one?) helped guide our team as we brainstormed our new plans.


Available Federal Programs - Families First & CARES Acts

On March 18 – the Families First Coronavirus Response Act was signed into legislation. The main components of this act were around providing sick leave for employees who are being impacted by the virus and providing extended coverage under FMLA once sick leave has been used. There are provisions in this Act that allow employers to receive reimbursement through tax credits for the wages paid to employees that use these benefits. Not to be overlooked are the provisions for unemployment insurance for employees who were temporarily laid off, allowing them to claim up to 4 weeks of unemployment without having to actively be seeking another job.  Stoel Rives has done a great job of producing webinars on this Act that I have found very useful. In addition, Stokes Lawrence provided a helpful summary on the components of how employers can determine what financial assistance they might have access to under the Act.


On Friday, March 27th, Congress approved the massive $2 trillion CARES Act. While there are many provisions under this Act to become familiar with (here’s a section-by-section PDF), the main one that businesses under 500 employees are preparing for is the Paycheck Protection Program through the SBA, allowing for forgiveness of a loan up to 2.5 times a company’s monthly payroll (with some exclusions) if used for payroll, rent, etc., along with other guidelines. The main question is around when the application process will begin and as of yesterday, the SBA has set a lofty goal for Friday, April 3rd. In speaking with most banks, the application process should be easily accessible online. There are couple of great resources I have found on the CARES Act, including this one from the US Chamber of Commerce. I have a feeling that once the application process goes live it will be reminiscent to the frenzy you experience when purchasing concerts tickets to your favorite band.


Tax Man

I have been fortunate to receive some guidance from Mike Larson, who runs a local CPA firm, around what taxes and filings are due from an IRS perspective as well as Oregon Department of Revenue. The filing date of your 2019 individual tax returns have been extended from April 15th to July 15th, 2020, which is especially great news if you owe. In addition, any final federal 2019 tax payments or 2020 first quarter estimated tax payments have also been extended to July 15, 2020. However, the State of Oregon has not officially extended (as of yet) the deadline for first quarter 2020 estimated tax payments, but rather seems to be offering some sort of relief from an interest perspective.


Recruiting in This New Normal

Like most of the organizations out there, 180one went remote on March 12 by leveraging the technology that we have invested in over the past year. While we miss the office camaraderie that we gain by being together, we still hold our daily “huddle” via video conference to discuss each client project and lay out the day’s goals, and we are still able to connect with candidates and clients just as we would if we were in the office.

One of the unintended consequences (or benefits) of having a large population of the workforce switch over to full-time working from home is that they are more receptive to and more available to take our recruiting calls. So we are experiencing a much more positive response rate from candidates which has been good news for our clients.


Our clients have adopted video conferencing to conduct the first couple rounds of candidate interviews and we are providing guidance on how best to make these interviews a rich and positive experience for the candidate. We are seeing the recruiting timeline get accelerated as scheduling candidates/clients for video conferences is less cumbersome, and interviews are becoming more structured as the interviewer is truly focused on evaluating the candidates’ skills vs. who they “like”. This could actually aid the decision-making process around hiring the right candidate.


Planning is Important

Everything is happening so fast that it further supports “Planning is important, but the Plan is useless”. The plan we developed last week for 180one was already modified this week based on new information, and that new plan was again modified yesterday afternoon. However, we have our framework that we will continue to leverage with an understanding that some of the underlying data is going to change. I can live with that and sleep better tonight knowing that we will continue to figure it out!


Sleep Well!
~Greg

By Greg Togni May 7, 2026
Hiring executives from large, high-performing organizations is one of the most common and most misunderstood moves smaller companies make. The logic is simple: if someone has seen “good” at scale, they should be able to bring it with them. In practice, that translation is far less reliable than most boards and CEOs expect. External executive hires, especially those coming from larger or more prestigious companies, fail at high rates. Numbers vary by study, but many put it around the 40–50% range within the first 18 months, with many more underperforming relative to expectations. The issue usually isn’t raw capability. It’s a mismatch between what made someone effective in their last environment and what this environment actually requires. The appeal of “importing excellence” Boards and CEOs often look externally when they want a step-change. A well-known resume signals ambition and can feel like a shortcut to stronger execution. The hope is that leaders from big companies bring: Repeatable operating patterns Experience with scale and complexity High standards and disciplined cadence That logic can be right in moments like rapid growth or expansion, but it breaks when we assume success is automatically portable across contexts. The portability problem Executive transitions fail most often because of context. What “good” looks like is shaped by culture, incentives, decision norms, and informal power, things that are hard to see from the outside. Big-company leaders can bring frameworks and processes, but they can’t import the conditions that made those tools work, mature systems, brand leverage, deep benches, and established trust. When the environment changes, the old playbook can fail. Why external hires fail When an external executive hire goes sideways, the causes are usually predictable: Cultural mismatch: misreading decision-making, conflict, and what’s truly rewarded. Weak relationship ramp: focusing on strategy before building alignment and trust. Over-reliance on prior supports: assuming budgets, systems, brand, and staffing that aren’t there. Misaligned expectations: different assumptions about mandate, pace, resources, and autonomy. Organizational resistance: skepticism of outsiders magnifies early mistakes. A flawed premise (on its own) In reality, what counts as “good” is highly situational. It’s shaped by a company’s stage, structure, market position, and culture. An executive who thrived in a large, stable organization may struggle in a fast-moving, ambiguous environment - not because they lack skill, but because the definition of success has changed. This doesn’t mean hiring from large organizations is a bad strategy. It means the strategy is often applied too simplistically. When it works (how to hire successfully) External hires tend to succeed when there’s a genuine match between past experience and current needs, not just in industry or function, but in context. Leaders who have navigated similar stages of growth or similar organizational constraints are far more likely to adapt effectively. Smaller and earlier-stage companies require different “muscles”: operating with constraint, making decisions with incomplete data, and building systems from scratch. Hiring from large organizations can be a great strategy if you also screen for those portability skills. Success also depends heavily on onboarding and integration. Companies that treat executive transitions as a structured process, focused on relationships, context-building, and expectation alignment, see much better outcomes. Perhaps most importantly, both sides need to approach the transition with humility. Executives must be willing to question their assumptions and adapt their playbooks. Organizations must recognize that even highly capable leaders need time and support to understand how things actually work. The takeaway Hiring executives from large organizations isn’t misguided. But the belief that success can simply be transplanted is. Leadership effectiveness is not just about what someone knows; it’s about how well they can interpret and respond to a specific environment. Without that alignment, even the most impressive resumes can lead to disappointing results. The real challenge isn’t finding leaders who have seen excellence. It’s finding those who can recreate it under entirely different conditions.
By Effie Zimmerman May 5, 2026
180one is pleased to announce our recent partnership with Globe Machine and the resulting hire of their new Board Member For over a century, Globe Machine Manufacturing Company has been at the forefront of delivering custom-engineered factory solutions for manufacturers. Our solutions combine decades of proven mechanical performance with cutting-edge automation, controls, and robotics, empowering our customers to achieve next-level operational efficiency. Globe Machine was acquired by Westward Partners in 2024. Westward Partners is a Seattle-based private equity firm investing in lower-middle-market businesses across a variety of industries in the Pacific Northwest. The acquisition will set Globe up for accelerated growth and help the Company better serve new and existing customers through innovation, training, parts, and service – something it has done successfully for over a century. Congratulations to Globe Machine and the 180one Search Team on a successful executive placement!
By Effie Zimmerman April 30, 2026
Director of Product Management ABOUT THE COMPANY A-dec is the premium leader in the dental equipment industry, designing and manufacturing products that span dental chairs, lights, handpieces, furniture, air management, infection control, and delivery systems found in dental offices and operatories. With over 1300 employees and headquartered in Newberg, Oregon, A-dec’s familial culture and values have been attributed to their commitment to the Newberg community and its employees through various investments and programs. ABOUT THE POSITION Reporting into the SVP of Product & Technology, the Director, Global Product Management leads teams that manage all A-dec products, including dental furniture, consumables, and core equipment (chairs, units, lights). They direct the strategic vision and purpose and are responsible for the long-term financial performance of A-dec’s product portfolio. Critical functions for this position include roadmap development, voice of the customer process, portfolio execution, roadmap execution, and the product section of the company’s business strategy. DUTIES & RESPONSIBILITIES Creates the vision and purpose of Product Management. Leads all product management activities for the existing product lines within A-dec Builds and leads a diverse, high-performing product management team. Provides mentorship, support, and guidance, and encourages professional growth and development. Champions the strategic vision and purpose for Product Management across the organization. Implement strategic and tactical plans to meet the company’s objectives while exceeding customer needs. Maintains a constant pulse of dental equipment market developments, including consumer needs, competitive offerings, and brand position. Takes proactive measures to remain competitive with the existing portfolio. Follows industry trends and conducts capability analysis regularly. Executes competitive assessments and market research to gain market and buying preference and insights. Understands and articulates the voice of the customer. Makes tradeoff comparisons to drive decisions that deliver on success criteria. Accountable for concept development selection. Develop strategies in collaboration with Global Sales Team leaders to drive market share growth. Collaborates with Marketing Communications to plan, direct, and execute measurable global actions to drive brand awareness, preference, and demand generation necessary for achieving growth goals. Collaborates with Digital Product Management to ensure complete end-to-end solutions. Reviews revenue and profits on a weekly basis and suggests approaches to marketing and sales to drive growth. Responsible for overall product promotions and analyzing the revenue/net margin trade-offs. Accountable for the standard margins of the portfolio; pricing, positioning, and margins. Works across organizational boundaries to develop a cohesive strategy and ensures smooth execution of cross-functional plans within A-dec. Leads the future portfolio planning with their leadership. QUALIFICATIONS Knowledge, Skills, and Abilities Extensive project management experience. Excellent presentation, communication, and customer skills. Proven leadership skills and effective problem-solving skills. Demonstrated experience in planning, budgeting, and developing business strategies. Ability to influence up, down, and across the organization. Education and Experience Bachelor’s degree in engineering, business management, or a similar focus. Five years of experience in product management. Five years of people leadership experience. Experience and understanding of the “Chief Engineer/Project Chief” methodology or practice. Preferred Experience Master’s degree in business administration. Experience with strategic planning and managing a category P&L in excess of $100 Million. Interested in Learning More? 180one has been retained by A-dec to manage this search. If interested in learning more about the opportunity, please contact Lisa Heffernan / 971.256.3076/ lisa@180one.com .
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