Helping You Navigate Through This Pandemic

Planning is important, but the Plan is useless. I learned this phrase from a former colleague of mine who led our team through a strategic planning process back in the mid-2000s. At first, I thought he was intimating why bother going through the planning process since it won’t matter anyway, but at the end of the session I realized what he meant. The Plan is what you believe you can achieve based on the data you had in that current moment, but the planning process itself is what makes you think of the multiple scenarios you might encounter and how to react to them, based on different assumptions.

As a business owner and leader, I have recently had to jettison the 180one 2020 Plan based on COVID-19. While I am disappointed that we are having to temporarily shelve that plan, the pieces of that planning process will now become the hero of 2020 as we all shift to figure out how best to position our organizations to not only survive this disruption, but also to emerge stronger on the exit. Planning is the one business activity that allows me to sleep at night during moments of crisis as well as in moments of opportunity.

I have been connecting with many of 180one’s clients, friends and partners over the past week and we have been sharing what we are learning in the market and how we each can most effectively incorporate all this new information into our planning process during this pandemic. I thought it would be helpful to share some of those resources that I have found to be most helpful as it is not every month that we get to flex the crisis muscle.

The Planning Framework

My Vistage Chair shared a great resource with me from Bain Consulting that ultimately provides a framework on how best to organize and prioritize the planning process during crisis. This greatly helped 180one assess the current state of the union and look at the existing opportunities for 180one to become better and stronger. The emergence of a new mantra Better Stronger Together (hmmm…new tagline for 180one?) helped guide our team as we brainstormed our new plans.

Available Federal Programs - Families First & CARES Acts

On March 18 – the Families First Coronavirus Response Act was signed into legislation. The main components of this act were around providing sick leave for employees who are being impacted by the virus and providing extended coverage under FMLA once sick leave has been used. There are provisions in this Act that allow employers to receive reimbursement through tax credits for the wages paid to employees that use these benefits. Not to be overlooked are the provisions for unemployment insurance for employees who were temporarily laid off, allowing them to claim up to 4 weeks of unemployment without having to actively be seeking another job. Stoel Rives has done a great job of producing webinars on this Act that I have found very useful. In addition, Stokes Lawrence provided a helpful summary on the components of how employers can determine what financial assistance they might have access to under the Act.

On Friday, March 27th, Congress approved the massive $2 trillion CARES Act. While there are many provisions under this Act to become familiar with (here’s a section-by-section PDF), the main one that businesses under 500 employees are preparing for is the Paycheck Protection Program through the SBA, allowing for forgiveness of a loan up to 2.5 times a company’s monthly payroll (with some exclusions) if used for payroll, rent, etc., along with other guidelines. The main question is around when the application process will begin and as of yesterday, the SBA has set a lofty goal for Friday, April 3rd. In speaking with most banks, the application process should be easily accessible online. There are couple of great resources I have found on the CARES Act, including this one from the US Chamber of Commerce. I have a feeling that once the application process goes live it will be reminiscent to the frenzy you experience when purchasing concerts tickets to your favorite band.

Tax Man

I have been fortunate to receive some guidance from Mike Larson, who runs a local CPA firm, around what taxes and filings are due from an IRS perspective as well as Oregon Department of Revenue. The filing date of your 2019 individual tax returns have been extended from April 15th to July 15th, 2020, which is especially great news if you owe. In addition, any final federal 2019 tax payments or 2020 first quarter estimated tax payments have also been extended to July 15, 2020. However, the State of Oregon has not officially extended (as of yet) the deadline for first quarter 2020 estimated tax payments, but rather seems to be offering some sort of relief from an interest perspective.

Recruiting in This New Normal

Like most of the organizations out there, 180one went remote on March 12 by leveraging the technology that we have invested in over the past year. While we miss the office camaraderie that we gain by being together, we still hold our daily “huddle” via video conference to discuss each client project and lay out the day’s goals, and we are still able to connect with candidates and clients just as we would if we were in the office.

One of the unintended consequences (or benefits) of having a large population of the workforce switch over to full-time working from home is that they are more receptive to and more available to take our recruiting calls. So we are experiencing a much more positive response rate from candidates which has been good news for our clients.

Our clients have adopted video conferencing to conduct the first couple rounds of candidate interviews and we are providing guidance on how best to make these interviews a rich and positive experience for the candidate. We are seeing the recruiting timeline get accelerated as scheduling candidates/clients for video conferences is less cumbersome, and interviews are becoming more structured as the interviewer is truly focused on evaluating the candidates’ skills vs. who they “like”. This could actually aid the decision-making process around hiring the right candidate.

Planning is Important

Everything is happening so fast that it further supports “Planning is important, but the Plan is useless”. The plan we developed last week for 180one was already modified this week based on new information, and that new plan was again modified yesterday afternoon. However, we have our framework that we will continue to leverage with an understanding that some of the underlying data is going to change. I can live with that and sleep better tonight knowing that we will continue to figure it out!

Sleep Well!
~Greg

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New Opportunity: Sales Leader

By Effie Zimmerman • February 17, 2026

Sales Leader ABOUT THE COMPANY Organically Grown Company (“OGC” or the “Company”) is a leading organic produce distributor in the Pacific Northwest, committed to connecting growers, retailers, and consumers through a transparent, sustainable supply chain. As a mission-driven organization, OGC has built its reputation on deep grower partnerships, operational excellence, and an unwavering commitment to organic integrity. The Sales Leader will play a critical role in driving revenue growth, strengthening customer relationships, and leading a high-performing sales organization aligned with OGC’s values, strategic priorities, and long-term vision. ABOUT THE POSITION Reporting to the VP of Sales & Sourcing, this Sales Leader is responsible for and focused on ensuring the highest service levels for our customers. They are focused on leadership of the sales team, ensuring development, performance, morale, and retention. They provide primary leadership over product, pricing, actionable analytics, and promotions as main strategies to manage inventory and drive sales and profit. DUTIES & RESPONSIBILITIES Leading & Supervisory: Promote the development of flexible, adaptive, and innovative processes for use in new business growth by supporting and enabling an effective and efficient team approach. Provide leadership of the day-to-day operations of the sales department, while maintaining focus on the Company’s strategic goals. Promote safety, development, training, and evaluation of all sales team members. Collaborate organization-wide to support or lead projects and initiatives, facilitate process change, manage organizational change, and ensure success. Ensure proactive and effective collaboration and communication with all other departments for greater efficiency in support of service goals. Ensure proper levels of people growth and succession planning are in place and actively updated and refreshed. Foster a culture of belonging where people feel engaged and inspired. Support OGC sustainability goals and actively work to reduce environmental impact. Nurture, support, and promote the Company Mission, Values & Vision, and Brand. Exemplify OGC values: Cultivate Connection, Win on Service, Build Trust, and Move with Intention. Sales & Service: Develop and implement sales strategies, using analytics to set sales targets and provide guidance on associated sales actions, and forecast sales volume for both existing and new products. Develop and maintain a historical perspective on the marketplace to analyze and predict future trends and needs. Maintain familiarity with competitors’ products and services. Recommend changes in products, services, and sales policies by evaluating results and competitive developments. Stay current with new products and services offered by competitors, and with other trends in the organic produce industry. Develop and implement account management objectives, including key service metrics. Manage the negotiation of products with customers based on margin goals, which may include providing volume discounts or other agreements. Partner with the business development team to create onboarding plans for new business/new partnerships and grow existing accounts. Develop and sustain a sales culture of service & customer value creation. Develop and coordinate programs and processes for industry-leading customer service and sales to increase customer satisfaction, as measured with a trade survey annually. Work closely with Sourcing leadership to align demand planning and inventory strategies with sales growth. Responsible for developing and maintaining customer, grower, and vendor relationships. Travel as needed to meet with customers, attend and host at industry events, and nurture relationships. Analyze lead quality and sales trends to continually refine outreach strategies. Planning and Budgeting: Own budgeting, forecasting, and sales planning for the team. Manage the operational budget through a collaborative approach. Measure sales activities by developing key sales metrics, and ensure that these metrics are analyzed, reported on a regular basis, and adjusted accordingly to achieve OGC sales goals and objectives. Set departmental objectives and goals to align with OGC’s strategic plan, annual goals, and company initiatives. Provide strategic leadership for the future direction of the OGC Sales team in support of the OGC strategic plan and growth initiatives. QUALIFICATIONS 10+ years of progressive & successful sales experience, with at least 5+ years managing and coaching sales teams to meet and exceed sales goals. Preference for a deep understanding of the produce industry, including supply chain logistics, product characteristics, and quality control. Strategic planning and pricing experience. Strong knowledge of the channels of distribution of perishable products or related industries. Exceptional presentation, written and oral communication skills. Experience in fiscal management, including P&L’s, budgets, projections, cost control skills, and a proven track record of revenue generation and strong customer relationships. Excellent management and organizational skills with the ability to prioritize and manage multiple projects concurrently. Interested in Learning More? 180one has been retained by OGC to manage this search. If interested in learning more about the opportunity, please contact Lisa Heffernan / 971.256.3076/ lisa@180one.com .

180one's Year in Review: 2025

By Effie Zimmerman • February 11, 2026

Each year, 180one presents our Year in Review, sharing our insights into the overall executive talent market and recapping the work we performed on behalf of our clients throughout the year. To explore what we saw in years’ past, check out the Year in Review section of The Water Cooler.

New Opportunity: Corporate Controller

By Effie Zimmerman • February 6, 2026

Corporate Controller ABOUT THE COMPANY In 2024, Northwest Pump celebrated its 65th year of service. Since our founding, we’ve grown from humble beginnings into a trusted name in the petroleum and industrial industry. Through the decades, our commitment to quality, integrity and our valued customers has remained the foundation of everything we do. Northwest Pump provides a wide range of distribution and service capabilities to fueling and industrial customers across the Western United States. The Company’s 350 employees serve nearly 6,000 customers across its growing 20 branch locations. Northwest Pump’s people-first culture is highly regarded for providing a broad product portfolio, consultative services, and leading fill rates. In late 2024, NW Pump joined forces with H.I.G. Capital to bring you even better support and customer service. H.I.G. is a global alternative investment firm with $66 billion of capital under management. This acquisition not only validates the company’s strength but also reflects its continued potential for growth under new ownership. ABOUT THE POSITION Reporting directly to the CFO, the Corporate Controller will lead the accounting function, playing a critical role in ensuring financial accuracy, operational discipline, and scalable processes to support growth and value creation. This role partners closely with executive leadership and ownership, delivering timely, GAAP-compliant financial reporting while strengthening internal controls and upgrading systems and processes. The Controller will oversee all accounting operations, including monthly close, financial reporting, inventory accounting, and compliance, while building a high-performing team capable of supporting a complex, multi-location distribution environment. This position is highly hands-on and well-suited for a leader who thrives in a fast-paced, results-driven setting and is comfortable driving change. DUTIES & RESPONSIBILITIES Own the monthly, quarterly, and annual close processes, ensuring accurate and timely financial statements in accordance with US GAAP. Lead all core accounting functions, including general ledger, accounts payable, accounts receivable, fixed assets, inventory, and revenue recognition. Support mergers and acquisitions by participating in financial due diligence and assisting with the post-close integration of accounting policies, controls, reporting processes, and financial systems. Oversee inventory accounting across a multi-branch distribution footprint, including costing, reserves, and cycle count processes. Design, implement, and maintain strong internal controls and accounting policies appropriate for a PE-backed environment. Serve as the primary point of contact for external auditors, tax advisors, and other third-party providers. Partner with FP&A, operations, and leadership to provide financial insights that support margin improvement, working capital optimization, and growth initiatives. Support ERP optimization, systems integrations, and process improvements as the business scales organically and through acquisitions. Prepare reporting and analysis for executive leadership and ownership, including ad hoc requests. Recruit, develop, and mentor an accounting team, establishing clear accountability and a culture of continuous improvement. QUALIFICATIONS Bachelor’s degree in Accounting, Finance, or related field; CPA preferred. 10+ years of progressive accounting experience, including prior controller or assistant controller experience. Public accounting experience is preferred. CPA required. Strong knowledge of US GAAP and financial reporting. Experience in manufacturing or industrial services business preferred. Demonstrated experience in modernizing accounting processes and systems. Hands-on leadership style with the ability to balance detail orientation and big-picture thinking. ERP system experience and a track record of process improvement. Strong communication skills with the ability to partner effectively across finance and operations. Interested in Learning More? 180one has been retained by Northwest Pump to manage this search. If interested in learning more about the opportunity, please contact Nicole Brady at 503-699-0184 or via email at nicole@180one.com .