BASCO Selects President

180one recently partnered with BASCO and are proud to announce the executive placement of a new President. If you’re in need of executive search services contact the top retained search firm in the pacific northwest 180one.



Our Company was founded by the Cronin family of Portland, Oregon who have been in business in the Pacific Northwest since 1878. Now a fifth-generation family-operated business, BASCO Appliances is Oregon’s premiere appliance retailer. BASCO has two showrooms, one located in the heart of Portland’s Pearl District, and one located in Lake Oswego, along with an Outlet Store. Each showroom features over a dozen live kitchen appliance displays where customers can inspect all of the working features. We carry over 60 brands including Viking, Thermador, Dacor, Miele and much more, plus BASCO is Oregon’s largest Wolf-Sub Zero-Cove dealer with many models currently on display in our showrooms. 

BASCO is the choice for homeowners undergoing a remodel, and for the building community serving the upper end markets.

By Greg Togni May 7, 2026
Hiring executives from large, high-performing organizations is one of the most common and most misunderstood moves smaller companies make. The logic is simple: if someone has seen “good” at scale, they should be able to bring it with them. In practice, that translation is far less reliable than most boards and CEOs expect. External executive hires, especially those coming from larger or more prestigious companies, fail at high rates. Numbers vary by study, but many put it around the 40–50% range within the first 18 months, with many more underperforming relative to expectations. The issue usually isn’t raw capability. It’s a mismatch between what made someone effective in their last environment and what this environment actually requires. The appeal of “importing excellence” Boards and CEOs often look externally when they want a step-change. A well-known resume signals ambition and can feel like a shortcut to stronger execution. The hope is that leaders from big companies bring: Repeatable operating patterns Experience with scale and complexity High standards and disciplined cadence That logic can be right in moments like rapid growth or expansion, but it breaks when we assume success is automatically portable across contexts. The portability problem Executive transitions fail most often because of context. What “good” looks like is shaped by culture, incentives, decision norms, and informal power, things that are hard to see from the outside. Big-company leaders can bring frameworks and processes, but they can’t import the conditions that made those tools work, mature systems, brand leverage, deep benches, and established trust. When the environment changes, the old playbook can fail. Why external hires fail When an external executive hire goes sideways, the causes are usually predictable: Cultural mismatch: misreading decision-making, conflict, and what’s truly rewarded. Weak relationship ramp: focusing on strategy before building alignment and trust. Over-reliance on prior supports: assuming budgets, systems, brand, and staffing that aren’t there. Misaligned expectations: different assumptions about mandate, pace, resources, and autonomy. Organizational resistance: skepticism of outsiders magnifies early mistakes. A flawed premise (on its own) In reality, what counts as “good” is highly situational. It’s shaped by a company’s stage, structure, market position, and culture. An executive who thrived in a large, stable organization may struggle in a fast-moving, ambiguous environment - not because they lack skill, but because the definition of success has changed. This doesn’t mean hiring from large organizations is a bad strategy. It means the strategy is often applied too simplistically. When it works (how to hire successfully) External hires tend to succeed when there’s a genuine match between past experience and current needs, not just in industry or function, but in context. Leaders who have navigated similar stages of growth or similar organizational constraints are far more likely to adapt effectively. Smaller and earlier-stage companies require different “muscles”: operating with constraint, making decisions with incomplete data, and building systems from scratch. Hiring from large organizations can be a great strategy if you also screen for those portability skills. Success also depends heavily on onboarding and integration. Companies that treat executive transitions as a structured process, focused on relationships, context-building, and expectation alignment, see much better outcomes. Perhaps most importantly, both sides need to approach the transition with humility. Executives must be willing to question their assumptions and adapt their playbooks. Organizations must recognize that even highly capable leaders need time and support to understand how things actually work. The takeaway Hiring executives from large organizations isn’t misguided. But the belief that success can simply be transplanted is. Leadership effectiveness is not just about what someone knows; it’s about how well they can interpret and respond to a specific environment. Without that alignment, even the most impressive resumes can lead to disappointing results. The real challenge isn’t finding leaders who have seen excellence. It’s finding those who can recreate it under entirely different conditions.
By Effie Zimmerman May 5, 2026
180one is pleased to announce our recent partnership with Globe Machine and the resulting hire of their new Board Member For over a century, Globe Machine Manufacturing Company has been at the forefront of delivering custom-engineered factory solutions for manufacturers. Our solutions combine decades of proven mechanical performance with cutting-edge automation, controls, and robotics, empowering our customers to achieve next-level operational efficiency. Globe Machine was acquired by Westward Partners in 2024. Westward Partners is a Seattle-based private equity firm investing in lower-middle-market businesses across a variety of industries in the Pacific Northwest. The acquisition will set Globe up for accelerated growth and help the Company better serve new and existing customers through innovation, training, parts, and service – something it has done successfully for over a century. Congratulations to Globe Machine and the 180one Search Team on a successful executive placement!
By Effie Zimmerman April 30, 2026
Director of Product Management ABOUT THE COMPANY A-dec is the premium leader in the dental equipment industry, designing and manufacturing products that span dental chairs, lights, handpieces, furniture, air management, infection control, and delivery systems found in dental offices and operatories. With over 1300 employees and headquartered in Newberg, Oregon, A-dec’s familial culture and values have been attributed to their commitment to the Newberg community and its employees through various investments and programs. ABOUT THE POSITION Reporting into the SVP of Product & Technology, the Director, Global Product Management leads teams that manage all A-dec products, including dental furniture, consumables, and core equipment (chairs, units, lights). They direct the strategic vision and purpose and are responsible for the long-term financial performance of A-dec’s product portfolio. Critical functions for this position include roadmap development, voice of the customer process, portfolio execution, roadmap execution, and the product section of the company’s business strategy. DUTIES & RESPONSIBILITIES Creates the vision and purpose of Product Management. Leads all product management activities for the existing product lines within A-dec Builds and leads a diverse, high-performing product management team. Provides mentorship, support, and guidance, and encourages professional growth and development. Champions the strategic vision and purpose for Product Management across the organization. Implement strategic and tactical plans to meet the company’s objectives while exceeding customer needs. Maintains a constant pulse of dental equipment market developments, including consumer needs, competitive offerings, and brand position. Takes proactive measures to remain competitive with the existing portfolio. Follows industry trends and conducts capability analysis regularly. Executes competitive assessments and market research to gain market and buying preference and insights. Understands and articulates the voice of the customer. Makes tradeoff comparisons to drive decisions that deliver on success criteria. Accountable for concept development selection. Develop strategies in collaboration with Global Sales Team leaders to drive market share growth. Collaborates with Marketing Communications to plan, direct, and execute measurable global actions to drive brand awareness, preference, and demand generation necessary for achieving growth goals. Collaborates with Digital Product Management to ensure complete end-to-end solutions. Reviews revenue and profits on a weekly basis and suggests approaches to marketing and sales to drive growth. Responsible for overall product promotions and analyzing the revenue/net margin trade-offs. Accountable for the standard margins of the portfolio; pricing, positioning, and margins. Works across organizational boundaries to develop a cohesive strategy and ensures smooth execution of cross-functional plans within A-dec. Leads the future portfolio planning with their leadership. QUALIFICATIONS Knowledge, Skills, and Abilities Extensive project management experience. Excellent presentation, communication, and customer skills. Proven leadership skills and effective problem-solving skills. Demonstrated experience in planning, budgeting, and developing business strategies. Ability to influence up, down, and across the organization. Education and Experience Bachelor’s degree in engineering, business management, or a similar focus. Five years of experience in product management. Five years of people leadership experience. Experience and understanding of the “Chief Engineer/Project Chief” methodology or practice. Preferred Experience Master’s degree in business administration. Experience with strategic planning and managing a category P&L in excess of $100 Million. Interested in Learning More? 180one has been retained by A-dec to manage this search. If interested in learning more about the opportunity, please contact Lisa Heffernan / 971.256.3076/ lisa@180one.com .
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