How to Successfully Recruit & Interview During COVID-19

Virutal Interviews

Part I

In the last few months, we all had to hit the brakes on life and business as we know it to fully grasp the impact of the COVID-19 pandemic. Our standard business processes needed to transform to support effective decision making, because what may have worked in February is likely no longer adequate, or even possible. We have had a handful of clients put critical positions on hold for a variety of reasons, but the one reason that we have heard most is based on a lack of confidence or knowledge of running a successful recruiting/interview process during these times. Thankfully, this is where business process transformation comes into play, and adopting some new practices and making some tweaks has provided successful results in executive hiring.


Based on our experience in partnering with our clients, we can share with you what we have found to be the most successful approaches, keeping in mind that things are changing day by day. Like many businesses out there, 180one has always operated fully from our onsite offices, making the transition to working full-time from our homes quite a big adjustment at first. But, as it turns out, being physically present at work and successfully recruiting, hiring and onboarding new employees do not have to be mutually exclusive. In certain cases, we are even seeing better interview outcomes with these new methods being implemented, but more on that later.


The Mediums: Phone, Video, In-Person

Conducting virtual interviews is by no means a new phenomenon, but before COVID, the decision to use a certain medium was much more elective. We are now forced to leverage the virtual and in-person mediums in different phases of the interview process than we were previously accustomed to, and often for different reasons. Based on this, it is important to understand that we can’t simply swap out one medium for another without modifying the format and structure of the interview based on the medium being utilized at each step. For example, a panel/group interview can normally include a larger number of people when conducted in person, but when using video, we have found that there should be no more than two interviewers on the call, to reduce potential chaos and enhance relationship building. Additionally, with more people switching to virtual interviews, it is important to keep in mind the basic Dos and Don’ts of Video Interviewing to maintain professionalism and get the most out of every interview.


The Format: Structured interviews Are More Important Today Than Ever Before

At the end of the day, a candidate needs to be evaluated on their skills and their ability to perform the job. In addition, candidates still need to be recruited. Gone are the days where the interviewer says, “I knew they were our hire in the first five minutes.” That mentality tends to have an underlying bias, the likes of which, as recruiters, we are constantly trying to avoid. Structured interviews allow for a more open and impartial process with very thoughtful questions that directly tie back to the position’s success factors and are asked of every candidate going through the process.


Creating interview guides and candidate scorecards for each interviewer to evaluate and report their feedback during and after each interview has become even more important than before. It is helpful to reinforce what success factors need to be evaluated and provide an organized and consistent way to assess each of the candidates. We are finding that receiving feedback from clients who are adopting structured interviews and scorecards has been much more objective, concise, and accurate, which will ultimately lead to better hiring.


Now, let us explore how to incorporate the above information into each round of the interview process:


First Round Interview
While your previous first round interview process likely began with a phone screen, we recommend skipping that step altogether and transitioning right into a video call. With little to no opportunity for face-to-face interactions with candidates, it is of utmost importance to build personal relationships early on. Just as we mentioned regarding panel interviews, we suggest having no more than two interviewers at a time during this first round, allowing for the interview to be as personal and efficient as possible.


Second Round, etc.
Since there has probably been a “cut” made in the candidates from the first round to second round, it is easier to invite other members of your organization/team to get involved in the candidate evaluation process as well as possibly go to an in person interview at this time (or at another stage when appropriate). This is a great chance to dive deeper with some additional questions. Since most of the interviewers are probably working remotely, schedule a discussion with them or provide them an interview guide prior to the interview that outlines the role and success factors. In addition, create and distribute a scorecard to each interviewer with the categories that candidates need to be evaluated on, keeping everyone organized and on the same page. 


In Person vs. Video
This topic is constantly up for debate based on several factors. How has your organization’s business been impacted by COVID? Is your business deemed essential by your state? How much of your team is working remotely vs. at the office? What is the comfort level of both the interview team and, more importantly, the candidate, with meeting in person? So far, we have had clients conduct every round of interviews by way of video, and we have also had clients use a mix of in-person and video.


For those who have performed at least one round of interviews in person, we have recommended that the client maintains consistency amongst all the candidates for that round. As a firm, we are in a fortunate position where we can ask the candidates what their comfort level of conducting an in person interview at that specific phase/time and if all candidates are comfortable, then we can move forward with an in person. However, if one candidate is not comfortable, we recommend that the client conducts a video interview for that round with all candidates. Consistency is key, and we need to take advantage having that control.


Making an executive level hire without the candidate ever seeing the offices or meeting their team face-to-face would be very unusual, and that is not something we believe should be normalized. Based on this, we have seen, and recommend, organizations reduce the candidate pool to finalists after a series of video interviews, and then invite the candidate(s) to the office for an in-person meeting. Clients are having candidates answer a quick health survey the day of the interview, setting up their conference/interview rooms with only the specified number of appropriately spaced chairs for the interviewers and the interviewee, eliminating handshakes, and possibly wearing a mask. It’s a good look for organizations to be taking the pandemic seriously while also taking the hiring process seriously, and it’s possible to prioritize both. We have found that communicating the logistics and the protocols to the candidate the day before the interview has eased some of the potential awkwardness or unease that could occur as most candidates have never interviewed in this type of environment.


Offer Stage
Depending on the relationship that has been formed with the candidate and the timing of the interview process, clients are still electing to extend offers in person when possible. However, the setting and environment has changed. From what we have seen thus far, the most popular venue to extend an offer to a candidate has been somewhere outdoors, like a park. The feedback has been extremely positive by both candidate and client as it provides them a safe opportunity to keep building a relationship with one another and ultimately reaffirms their decision to join the new organization. It is important to understand that while unemployment rates are increasing, unemployment at executive levels is still relatively low and organizations cannot forget that they need to recruit at every stage of the process.


Keeping Things Moving

While our daily lives are being impacted in just about everything we do at home and at work, sitting back and waiting for things to return to “normal” is not an option. How we adjust our business practices and processes will determine the rate at which, and the confidence with which, we can continue moving forward. We are not needing to reinvent the wheel when it comes to conducting interviews and working with candidates—we simply need to bring to the forefront all the tools and techniques that we typically keep on the back burner. There is a lot of ever changing uncertainty floating around regarding this global pandemic, but there is still stability to be found in the world of recruiting, hiring, and onboarding, and we hope to help ease you into this new “normal”.


Stay tuned for Part 2, where we will dive into the specifics of COVID-19 onboarding best practices.

By Greg Togni May 1, 2025
Chief Financial Officer ABOUT THE COMPANY Founded in 1947, Oregon Tool, Inc. has grown from a basement in Portland, Oregon, to a global designer, manufacturer, and marketer of precision cutting tools, equipment, and accessories for consumers and professionals in more than 110 countries with 3200 team members. Building off the pioneering spirit of its founder, Joseph Buford Cox, Oregon Tool has transformed the cutting industry and have become the world’s #1 manufacturer of saw chain and guide bars for chainsaws and diamond saw chain for concrete and pipe, a leading manufacturer of agricultural tractor attachments, and the leading OEM supplier of first-fit and replacement parts. Its products are sold into the aftermarket through multiple channels, including distributors, dealers, mass merchants and e-commerce, as well as to original equipment manufacturers for “first fit” use on new equipment. Since its founding in the 1940s, Oregon Tool has grown from a family business into a multinational organization. Oregon Tool is owned by Platinum Equity, a global investment firm with more than $48 billion of assets under management and a portfolio of approximately 60 operating companies that serve customers around the world. Platinum Equity specializes in mergers, acquisitions and operations – a trademarked strategy it calls M&A&O® – acquiring and operating companies in a broad range of business markets, including manufacturing, distribution, transportation and logistics, equipment rental, metals services, media and entertainment, technology, telecommunications and other industries. Over the past 29 years Platinum Equity has completed more than 450 acquisitions. POSITION SUMMARY Based on a recent promotion of Oregon Tool’s Chief Financial Officer to Chief Executive Officer , Oregon Tool is seeking an experienced Chief Financial Officer (CFO) to lead all financial functions across our U.S. and international operations with a team of over 140 members. The CFO will be a key strategic partner to the executive leadership team, playing a pivotal role in shaping the company’s growth strategy, ensuring financial performance, managing risk, and overseeing the IT function. As the financial steward of a private equity-backed global organization, the CFO will manage financial operations, optimize cash flow, oversee budgeting and forecasting, and support operational efficiency. The CFO will also be responsible for aligning the finance and IT teams with the strategic vision set by the private equity owners, helping to drive value creation, cost optimization, and scalability. KEY RESPONSIBILITIES Strategic Financial Leadership: Develop and execute the financial strategy to support both short-term and long-term growth objectives, aligning with the playbook. Drive strategic financial planning, providing insights on capital structure, liquidity, and funding strategies. Partner with the executive leadership team to guide business performance, identify operational efficiencies, and drive margin improvements. Support the execution of an exit strategy or liquidity event, working closely with the private equity firm to align with investment objectives. Financial Operations & Reporting: Oversee the preparation of financial statements in accordance with U.S. GAAP and international standards, ensuring compliance with regulatory requirements across all jurisdictions. Lead monthly, quarterly, and annual financial reporting to the private equity firm, board of directors, and other key stakeholders. Implement best practices for financial reporting and performance analysis, ensuring the company maintains a strong financial position. Direct the finance team in all areas of financial operations, including accounting, financial reporting, budgeting, and tax compliance. Cash Flow & Risk Management: Manage the company’s cash flow, working capital, and liquidity to ensure the business operates efficiently and remains financially stable. Develop and implement risk management strategies, overseeing financial controls, insurance, and mitigation of operational, financial, and market risks. Work with external auditors, legal advisors, and tax consultants to manage risk and optimize the tax structure across global operations. This includes cyber security and IT Risk Management. Mergers & Acquisitions (M&A) and Capital Strategy: Lead or support M&A initiatives, including target identification, due diligence, valuation, and integration, to support the company’s growth strategy and value creation. Partner with the private equity firm to evaluate and execute on new investment opportunities, optimizing capital structure and aligning with the firm’s strategic priorities. Global Operations & International Oversight: Oversee financial operations in all international locations, ensuring compliance with local financial regulations and tax laws. Maximize financial processes and reporting systems across geographies, driving operational efficiencies and consistent decision-making globally. Coordinate with international finance teams to ensure alignment with overall company financial objectives and adherence to best practices. IT Strategy & Oversight: Lead the IT function, aligning technology investments with financial goals and operational needs. Ensure systems are scalable, secure, and enable financial reporting and forecasting capabilities. Partner with the IT team to ensure the integration of financial systems (e.g., ERP, cloud services) to enhance reporting accuracy and streamline operations. Drive initiatives that optimize the company’s technological infrastructure, ensuring it supports both financial and operational goals, particularly in the context of global manufacturing and sales. Leadership & Team Development: Build and lead a high-performance finance team, providing mentorship and fostering professional growth opportunities. Develop strong relationships with cross-functional teams to ensure finance is closely integrated with all business operations. Collaborate with the leadership team to set the overall direction for the business, ensuring that financial goals are met and exceeded. ESSENTIAL DUTIES AND RESPONSIBILITIES Financial Reporting Oversee the preparation and accuracy of consolidated financial statements in compliance with U.S. GAAP, IFRS, and other relevant international accounting standards. Ensure timely and accurate monthly, quarterly, and annual financial reporting for internal and external stakeholders. Manage the preparation and production of consolidated financial reports adhering to internal reporting deadlines. Interface with external auditors on the timing and coordination of the year-end audit and work closely with them throughout their audit cycle. Develop and communicate the reporting schedule internally to Oregon Tool locations and facilitate compliance with reporting deadlines. Streamline and provide continual improvements to the master closing package template utilized by all reporting units. Lead and manage the external reporting cycles in an accurate and timely manner to achieve compliance with debt covenants and reporting deadlines including preparation of financial statements and footnotes. Ensure that the reporting system is able to produce financial information in the format and configuration required by senior management. Accounting Operations Lead the North America accounting team, ensuring accurate and efficient day-to-day accounting operations. Oversee the monthly and year-end close processes, ensuring timely reconciliations, accurate journal entries, and adherence to closing schedules. Ensure compliance with internal controls, policies, and procedures to safeguard company assets. Maintain and monitor an effective system of internal accounting and financial reporting controls. Interpret and analyze and report on periodic results. Maintain an internal performance management reporting system. Provide accounting direction and support to company-wide reporting units. Manage the collection and consolidation of data from company-wide reporting units. Supervise the general ledger for various accounts and legal entities, ensuring the accounting records are accurate and well documented. Lead continuous improvement efforts to improve processes and shorten reporting cycle times. Maintain, update and improve policies, processes, and systems including automation of key activities. Team Management Lead, mentor, and develop the management teams across CP, Mold, and PD, ensuring accountability and high performance. Establish clear performance metrics and KPIs for all areas of the business to drive results and enhance team collaboration. Maintain good communication, promote problem-solving, assign responsibilities, and provide training and mentoring to employees. Select and develop key operational executives and successors, assign accountabilities, set objectives, and establish priorities. Team Leadership and Development Lead, mentor, and develop a high-performing accounting team. Foster a culture of continuous improvement, promoting efficiency, accuracy, and best practices. Manage performance, establish clear development goals, and provide ongoing coaching for team members. Lead documentation and continual improvement of departmental work processes. QUALIFCATIONS • Minimum of 5-7+ years of experience in executive financial leadership positions, with a focus on manufacturing, sales, and international operations. • Prior experience in a private equity-backed company is highly preferred, with a proven track record of driving growth and value creation. • Strong experience in M&A, capital structure optimization, and working closely with private equity investors. • Experience in capital markets managing banking and investor relations. • Strong financial modeling, analysis, and business forecasting skills. • Expertise in U.S. GAAP, IFRS, international financial regulations, and tax compliance across multiple jurisdictions. • Experience in IT or Business Analyst management, optimizing global systems, ERP software, and other integrated technologies. • Excellent leadership skills, with the ability to motivate and develop high-performing teams in a fast-paced, growth-oriented environment. • Ability to communicate complex financial concepts clearly to both financial and non-financial stakeholders, including the private equity investors. LEADERSHIP COMPETENCIES Strategic Orientation & Commercial Acumen The ideal candidate will have a strategic mindset and will look at business challenges and opportunities in a holistic way. With that strategic mindset, executing on the existing Playbook is the priority. They will understand how to integrate market and competitive trends, organizational state, and other issues into a coherent vision for change and growth and link this vision into a series of initiatives and priorities that are compelling and logical. They will have a strong track record of driving growth and value through internal initiatives. Execution / Results Orientation The ideal candidate will have a demonstrated track record of delivering impact in the business. The individual must have a high sense of urgency, be a highly driven execution- oriented leader who has repeatedly led organizations through rapid transformation that yield increased levels of growth and sustainable performance. They will have the ability and determination to move a portfolio of strategic imperatives forward, using performance metrics and benchmarks to track progress. Team Leadership / Talent Development The candidate will build deep organization strength, inspire and motivate the entire organization to impact the future growth, continuity and profitability of the business. They should be focused on coaching, mentoring and testing their senior leadership team to ensure continued growth and success of the business. The leader will consistently be recruiting to benchmark their existing team and as needed, bring in best-in-class performers. The ideal candidate will possess the ability to effectively motivate others to achieve goals and objectives as they build the next level leadership talent. Collaboration, Communication & Influencing The leader will be a good listener with outstanding interpersonal qualities and a natural, effective consultative style. They will have demonstrated the ability to be straightforward, frank, and direct with others while communicating respect. They must be able to influence, collaborate and partner with the different entities to drive improvements. This includes the ability to work effectively with a virtual, geographically dispersed organization. Interested in Learning More? 180one has been engaged by Oregon Tool to manage this search. If interested in learning more about the opportunity, please contact Matt Oltmann /971.235.6236/ matt.oltmann@180one.com .
By Greg Togni April 23, 2025
180one is pleased to announce our recent partnership with Pike Street Capital and the successful placement of a new Board Member for Superior Duct Fabrication, a Pike Street portfolio company! Superior Duct Fabrication is a leading provider of commercial and industrial HVAC duct systems, known for its high-quality fabrication, reliability, and customer service. The company serves a wide range of industries, delivering complex ductwork solutions with precision and speed. Pike Street Capital, a Seattle-based private equity firm focused on industrial growth companies, acquired Superior Duct Fabrication as part of its strategy to invest in scalable, high-performing manufacturing businesses. Pike Street partners with management teams to accelerate growth and build long-term value through operational improvements and strategic leadership. As part of this effort, Pike Street Capital partnered with 180one to recruit a new board member to help guide Superior Duct’s continued expansion and success. Congratulations to Pike Street Capital, Superior Duct Fabrication, and the 180one Search Team on a successful board placement!
By Greg Togni April 7, 2025
Let’s face the music, or the new reality that attracting executives to move across the country for an opportunity has become increasingly difficult for a variety of circumstances. As businesses look to recruit top talent at executive levels, understanding the shifts in migration trends before you launch a search, better yet, as you plan a position, might be the difference of landing a great candidate in a reasonable amount of time, or dragging out a search for the unicorn who can’t be found. Let’s look at some of the factors and trends together that might shape how your organization moves forward in conducting a national executive search. Understanding the 2024 Relocation Landscape The 2024 Allied Migration Report paints a picture of a U.S. population increasingly seeking affordable living spaces, a better work-life balance, and more favorable economic conditions. Despite a 20% overall decrease in interstate relocations from 2022 to 2024, the main driver of those relocating is the alignment of their personal and professional goals. The report also underscores the shift toward midsize cities and suburban areas as more desirable destinations. This trend is being driven by a combination of rising housing costs in major cities, economic uncertainty, and a greater demand for improved quality of life. Companies looking to relocate candidates must consider a range of factors to ensure that they are not only attracting talent but also providing a work environment that matches these evolving preferences. Here are 5 key aspects that companies should score themselves against to determine how desirable their location is for the market. Depending on how one scores, it can help highlight the probability of relocating or needing to adjust the candidate profile to match candidates in the current geographic market not needing relocation. 1. Housing Affordability and Living Costs One of the most significant motivators for relocation in 2024 is housing affordability. In 2023, soaring housing costs in urban centers like San Francisco, Los Angeles, and Chicago pushed many people to consider smaller cities and suburban areas where the cost of living is lower. When relocating candidates, it's crucial for employers to consider how the cost of housing in their city or region will impact the candidate’s overall financial well-being. If your company is in a higher cost area, providing a sign-on bonus towards housing can be one lever to pull to cover the gap. 2. Remote Work and Flexible Work Arrangements The rise of remote work in the wake of the pandemic continues to shape relocation patterns. With many employees now able to work from anywhere, some candidates are looking for jobs that allow them to live in more affordable or attractive locations while still benefiting from a competitive salary. The ability to work from home (or a hybrid model) has made relocation less about proximity to the office and more about finding a place that offers a better quality of life. For employers, it’s essential to evaluate whether the role can be offered remotely or with flexible work arrangements. If the company is headquartered in a high-cost city but allows employees to work from anywhere, the business might be able to attract candidates from more affordable regions while offering competitive salaries. On the other hand, if the position requires in-office attendance, it’s important to highlight the benefits of relocating to that city—such as lifestyle factors, community offerings, and career advancement opportunities. 3. Job Market and Industry Opportunities Candidates are increasingly moving to regions where job markets are thriving, particularly in industries like technology, renewable energy, healthcare, and finance. The 2024 Allied Migration Report noted that states with growing job markets are experiencing strong inbound migration. How would classify your region’s overall job market? Candidates want to know that if they were to relocate, and for some reason down the road they leave the organization – what other opportunities exist for them locally. If there are no other reasonable and likely options related to their industry, or expertise - this can pose another hurdle that needs to be addressed. It’s essential to evaluate whether the region offers the kind of industry opportunities that will keep the candidate’s career trajectory on track. 4. Tax Policies and Financial Incentives Tax policies are a key factor influencing relocation decisions in 2024. States with no income tax have seen an increase in inbound migration, with people moving to these states in search of more disposable income. The economic uncertainty and high inflation rates in 2024 have made individuals more conscious of their financial situations, and tax-friendly states are becoming increasingly attractive. Employers looking to relocate candidates should consider the tax implications of moving employees to specific regions. 5. Quality of Life and Lifestyle Considerations Beyond financial factors, candidates are also considering lifestyle factors when deciding where to relocate for work. According to the 2024 Allied Migration Report, many people are moving to regions that offer a better balance of work and life, which includes access to quality healthcare, good schools, recreational activities, and a desirable climate. For employers, this means understanding the lifestyle preferences of potential candidates and emphasizing how the region supports these needs. What’s the Score? So how did your region score? How will it impact how you go to market with the position? Did you adjust the candidate profile to mirror what exists in the local candidate market, or is your region highly desirable to attract the unicorn? As migration patterns evolve, companies that adapt their candidate profiles and expectations to these shifting dynamics will be well-positioned to thrive in an increasingly mobile workforce.
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