New Opportunity: President

President
ABOUT THE COMPANY
Dating all the way back to 1878, BASCO's parent company, founded by the Cronin Family, began its long-lasting legacy. Now a fifth-generation family-operated business, BASCO has built an exceptional reputation by combining industry-leading products, expert customer guidance, and an unwavering commitment to service. With showroom locations in Portland’s Pearl District, Lake Oswego, and Bend, along with an Outlet Store, BASCO delivers a highly differentiated customer experience through interactive appliance displays, knowledgeable professionals, and a curated portfolio of more than 60 premium appliance brands, including Viking, Thermador, Dacor, Miele, and Wolf-Sub Zero-Cove.
BASCO is the trusted appliance partner for discerning homeowners, luxury remodel projects, and the building community serving the upper-end residential market throughout the Pacific Northwest.
POSITION SUMMARY
Reporting to the CEO and the Board of Directors, the President will lead the organization into its next phase while preserving the culture, reputation, and customer-first values that have defined BASCO for generations. This executive will provide strategic and operational leadership across the business, strengthen organizational performance, develop high-performing teams, and continue elevating BASCO’s position as the region’s premier luxury appliance retailer. The President will provide leadership and oversight across all major functional areas of the business, including operations, purchasing and supplier relationships, product delivery, customer service, finance, human resources, and marketing/communications.
The Ideal Candidate will possess the following skills:
- Proven ability to attract, develop, engage, and retain high-performing team members while building a strong, collaborative organizational culture
- Exceptional communication and leadership skills, with the ability to effectively delegate, influence, and collaborate across all functional areas to drive productivity and operational excellence
- Thoughtful and confident leader with a growth mindset, sound judgment, and the ability to make strategic and timely decisions
- Strong financial and business acumen with a clear understanding of key business drivers and the ability to effectively leverage organizational resources to achieve strategic and operational objectives
CORE RESPONSIBILITIES
- Review and enhance organizational effectiveness by improving processes, fostering a highly engaged work environment, and implementing operational improvements
- Develop, implement, and manage annual budgets and resource allocation plans
- Continuously evaluate and improve operational efficiency and overall financial performance
- Deliver the financial objectives established by senior leadership and the Board of Directors
- Partner with operational leaders to establish, track, and achieve key performance metrics and KPIs
- Identify and implement effective solutions to business challenges, including customer concerns, profitability issues, employee relations matters, and competitive pressures
- Collaborate closely with the Sales Team to consistently deliver an exceptional customer experience
- Champion customer loyalty by ensuring a consistently high level of service and delivering commitments with integrity and responsiveness
- Recruit, onboard, develop, and retain high-performing talent aligned with the company’s business objectives and culture
- Inspire and motivate team members to achieve and exceed goals by establishing clear accountability, defining performance expectations, setting high standards, and providing ongoing coaching and feedback
QUALIFICATIONS
- Bachelor’s degree in Business or a related field required; advanced degree or graduate-level education preferred
- Proven executive leadership experience with full P&L responsibility, ideally within a retail, multi-location, distribution, or related operating environment
- Demonstrated success leading diverse functional areas and large teams while building strong cross-functional relationships that drive collaboration and results
- Strong strategic thinking and decision-making capabilities, with the ability to balance long-term objectives and day-to-day operational demands
- Excellent communication, collaboration, and delegation skills, with the ability to influence at all levels of the organization
- Proven ability to develop, manage, and execute financial plans, budgets, and performance objectives
- Broad business acumen with a strong understanding of key organizational functions, including finance, operations, human resources, procurement, and sales
- Strong analytical and problem-solving skills, with the ability to leverage data and insights to support sound business decisions
Interested in Learning More?
180one has been retained by BASCO to manage this search. If interested in learning more about the opportunity, please contact
Nicole Brady at 503-699-0184 or via email at nicole@180one.com.





