When the Masters Tournament tees off at Augusta National on Thursday, April 9, much of the world will tune in not just for golf, but for something increasingly rare: consistency. In an era where nearly everything feels in flux, the Masters remains almost stubbornly familiar. And that’s precisely why it continues to grow. For companies navigating change, the Masters offers a compelling lesson. Tradition and innovation are often framed as opposing forces. At Augusta, they coexist, deliberately, carefully, and profitably. Few events guard tradition as fiercely as the Masters. Patrons still buy pimento cheese sandwiches for $1.50 and walk not run when the gates open. Cell phones are prohibited on the grounds. There are no sprawling sponsor tents, no commercial signage lining the fairways, and no blaring music between shots. Even the language is intentional. Attendees aren’t fans, they’re patrons. Employees aren’t staff, they’re members. Winners don’t hoist trophies in front of LED boards; they slip on a green jacket in Butler Cabin. These aren’t gimmicks. They’re signals. What’s often missed is that the Masters is far from static. Behind the scenes, Augusta National has invested heavily in innovation, just not where it would disrupt the experience. The tournament has become a leader in sports broadcasting, offering one of the most advanced digital viewing experiences in the world. Streaming options give fans unprecedented control over featured groups, individual holes, and real-time scoring. The Masters app is consistently ranked among the best in sports, blending tradition-heavy visuals with cutting-edge technology. International distribution has expanded dramatically, growing global viewership without altering the on-site product. Sponsorship revenue has increased through exclusivity and scarcity rather than volume, fewer partners, and deeper relationships. Augusta didn’t innovate by changing what made the Masters special. It innovated by protecting the experience while modernizing access to it. Perhaps the Masters’ most underrated capability is restraint. There are no naming rights. No halftime-style spectacles. No social media gimmicks plastered across Amen Corner. Augusta National has repeatedly said no to revenue opportunities that would dilute the brand, even as demand continues to grow. Many companies struggle not because they fail to innovate, but because they innovate indiscriminately. They abandon what made them successful in pursuit of what feels new. The Masters shows that enduring brands don’t confuse change with progress. For executives, boards, and investors, the takeaway is clear: preserving tradition and driving innovation are not mutually exclusive goals. The strongest organizations do both simultaneously, anchoring themselves in what they believe while adapting how they operate. As the green jackets come out this April, the Masters will once again remind us that progress doesn’t always look loud. Sometimes, it looks like a familiar sandwich, a quiet fairway, and a product that evolves just enough to stay timeless.

Corporate Counsel ABOUT THE COMPANY With roots dating back to 1938, The Papé Group is the West’s leading supplier of capital equipment solutions. Today, Papé operates across nine states with over 4,000 team members, proudly representing premier brands including John Deere, Kenworth, Hyster, Ditch Witch, and more. What sets Papé apart is its commitment to long-term relationships, both with customers and employees. As a fourth-generation, family-led business, Papé believes in the value of a handshake, the importance of service, and the impact of leadership that stays close to the work. ABOUT THE POSITION Reporting directly to the Chief Legal Officer (CLO), the Corporate Counsel will provide legal support for the company’s commercial operations, with a primary focus on drafting, reviewing, and negotiating customer agreements related to the sale, rental, lease, service, and maintenance of equipment. This role works closely with sales, operations, service, and finance teams to ensure that commercial transactions align with company policies, mitigate legal risk, and support business objectives. The position requires strong contract negotiation skills, practical business judgment, and the ability to operate in a fast-paced environment while managing multiple priorities. Essential Duties and Responsibilities Commercial Contracting Draft, review, and negotiate a wide range of customer-facing commercial agreements including equipment sales, rental and lease, service and maintenance, master service agreements, statements of work, and customer terms and conditions. Provide practical legal guidance on contract structure, risk allocation, and commercial terms. Ensure agreements comply with applicable laws, company policies, and risk tolerance. Business Partnership Collaborate with sales, operations, service, and finance teams to facilitate efficient deal execution. Provide legal support during contract negotiations with customers and commercial partners. Advise internal stakeholders on legal and contractual risks and propose business-oriented solutions. Contract Management & Process Improvement Develop and maintain contract templates and playbooks to streamline negotiations. Identify opportunities to improve contracting processes and reduce cycle time. Assist in the implementation and oversight of contract management systems. Risk Management & Compliance Identify legal and operational risks in commercial agreements and recommend mitigation strategies. Ensure proper documentation of negotiated terms and approvals. Stay current on relevant legal developments affecting commercial transactions and equipment-related industries. Additional Legal Support Assist the CLO with other corporate, compliance, and commercial legal matters as needed. Support dispute-resolution efforts related to customer contracts as needed. Qualifications Juris Doctor (JD) from an accredited law school Active license to practice law in at least one U.S. jurisdiction within the company’s footprint 5+ years of legal experience in commercial contracting, preferably in-house or at a law firm, supporting commercial transactions Experience supporting sales or commercial teams in a business environment Preference for experience drafting, reviewing, and negotiating customer agreements involving sales of goods and equipment, equipment rental and leasing arrangements, service and maintenance agreements Preference for familiarity with UCC Article 2 and commercial equipment transactions Preference for experience implementing or working with contract lifecycle management (CLM) systems Skills & Competencies Strong contract drafting and negotiation skills Ability to balance legal risk with business objectives Excellent written and verbal communication skills Strong attention to detail and organizational skills Ability to manage multiple matters simultaneously in a fast-paced environment Collaborative mindset with strong business partnership capabilities Interested in Learning More? 180one is an executive search firm and is assisting Papé Group in this search. If interested in learning more about the opportunity, please contact Lisa Heffernan / 971.256.3076/ lisa@180one.com .