The Coaching Carousel - The Do’s and Don’ts for Businesses
Every winter, the college football coaching carousel becomes one of the most dramatic leadership upheavals in American sports. In 2025, the carousel was particularly volatile. Multiple programs fired coaches earlier than expected, often mid-season, and then rushed into new hires within days. Boosters demanded decisive action; fans amplified pressure, and athletic directors made million-dollar moves under a microscope.
For businesses, it’s easy to dismiss this annual churn as entertainment, but the reality is more nuanced. College football programs face the same leadership dilemmas that companies do - underperformance, culture challenges, stakeholder pressure, competitive threats, and the fear of losing momentum. The difference is that football programs confront these forces at hyper-speed - often making major personnel decisions in hours rather than months.
This accelerated environment produces lessons, both good and bad, about how organizations respond when leadership is failing. Below are the Do’s and Don’ts businesses can take away from the way college football programs fire their coaches, and why they often rush into the next hire.
- DON’T: Fire Without a Succession Plan (Even If Pressure Mounts)
One consistent theme from the 2025 season: several programs fired coaches with no clear successor in mind.
UCLA’s dismissal of DeShaun Foster in just three games into the season was a perfect example. Foster was a high-profile alumnus with strong player relationships, but early losses led to escalating fan frustration and internal concerns about program direction. UCLA acted quickly to fire him, but doing so left the program scrambling for leadership and stability. They eventually hired Bob Chesney, who was a strong cultural fit, but the initial firing created unnecessary turbulence.
Businesses often do the same thing. When a leader falters, the pressure to “do something” can eclipse the need for strategic succession. Boards and CEOs sometimes dismiss underperforming executives impulsively, leaving teams directionless and forcing rushed searches.
Business takeaway:
Before making a firing decision, especially under pressure, ensure you have:
- a temporary successor
- a vetted shortlist
- clarity on what the next leader must bring
- a transition plan for teams and clients
Without this, you’re not solving a problem- you’re compounding it.
- DO: Define What Success Looks Like Before You Search
A core crisis in many football firings is a lack of alignment between expectations and reality. Coaches are often fired not because they’re outright failures, but because the program never clearly defined what success meant.
Look at LSU in 2025. Brian Kelly was fired despite a respectable record by national standards, but LSU boosters expected national contention every year. When performance slipped below that mark, the disconnect became untenable. Then, LSU got caught up in some unnecessary drama with misalignment from multiple stakeholders regarding who has hiring and firing authority. No wonder they never solved what “success” looked like.
The same thing happens in business when leaders are hired under vague or overly ambitious expectations. If “success” means different things to stakeholders, the hire is set to fail.
Business takeaway:
Before starting your search:
- Define expectations concretely
- Align board and stakeholder vision
- Codify cultural priorities
This ensures you hire for reality - not fantasy.
- DON’T: Hire in Haste Just to “Win the News Cycle”
College football programs care deeply about perception. When a head coach is fired, boosters and fans expect immediate reassurance. That leads to knee-jerk hires where the priority is speed and optics rather than fit.
The 2025 carousel saw multiple programs rush hires within days of firing coaches, sometimes skipping broader searches. Penn State was rumored to have engaged in serious discussions with 3 prospects, with all of them negotiating new deals with their current programs, before the Nittany Lions landed on Matt Campbell from Iowa State.
Businesses do this too. After a public executive departure, companies sometimes hire quickly just to demonstrate control. But a fast hire that later fails is far more damaging than a slow, deliberate one.
Business takeaway:
Speed should never outrank strategy. A thoughtful process reassures stakeholders more than a rushed announcement ever will.
- DO: Learn From the Mistake and Adjust the Next Hire Accordingly
Some programs in 2025 demonstrated a valuable principle: the second decision can fix the first, if you learn from it.
UCLA’s rehire after firing Foster showed clear reflection. Their initial hire emphasized emotional connection and recruiting upside. But the next move, hiring Bob Chesney, emphasized proven systems, clear identity, and cultural alignment. UCLA changed its criteria and recalibrated its expectations.
Similarly, Stanford fired Troy Taylor earlier in the year following concerns about program direction and culture. Their next hire, Tavita Pritchard, was a past member of the Cardinal’s coaching staff known for stability and alignment with Stanford’s academic and philosophical identity.
Rather than repeating the same mistake, Stanford course corrected.
Businesses often fail here. They fire a leader but then hire someone nearly identical, because the root cause of failure was never clearly articulated.
Business takeaway:
Post-mortem analysis is essential. Identify:
- What went wrong
- What was missing
- What stakeholders expected but didn’t receive
- What qualities matter most next time
Then hire based on those insights - not simply on instinct.
- DON’T: Let Stakeholder Noise Dictate Decisions
In college football, boosters, fans, media, and donors create a storm of pressure. This noise often accelerates firings or influences hires in unhealthy ways.
Businesses face similar noise: activist investors, board factions, client concerns, internal politics, and public perception.
Leaders who succumb to noise risk making short-term decisions that hurt long-term stability.
Business takeaway:
Listen to stakeholders, but don’t let them drive the process.
Data, fit, and long-term strategy must guide leadership hiring.
- DO: Leverage Internal Talent When Stability Matters More Than Splash
Amid the chaos of 2025, some programs opted for internal stability rather than external splash.
While many schools chased headline-grabbing hires, others elevated coordinators and internal staff who already had trust equity with players.
These transitions, including schools that promoted assistants after mid-season firings, created continuity in an environment where change was everywhere.
Business takeaway:
The flashy external hire is not always the right one. Internal candidates often bring:
- Quicker adaptation
- Stronger cultural alignment
- Built-in trust
- Reduced onboarding risk
Especially after a turbulent departure, stability can be more valuable than novelty.
- DON’T: Underestimate the Ripple Effects of Leadership Turnover
Firing in college football isn’t isolated. It affects:
- Recruiting
- Donor confidence
- Locker room morale
- Staff retention
- Public perception
The same is true in business. Leadership changes impact:
- Client relationships
- Employee engagement
- Brand reputation
- Productivity
- Strategic continuity
Business takeaway:
Programs that manage these effects proactively, communicate openly, support interim leaders, and maintain messaging discipline reduce fallout.
Businesses need to treat leadership transitions as enterprise-level events, not HR procedures.
The 2025 college football season demonstrated how high-pressure environments reveal the strengths and flaws of leadership decision-making. Businesses can learn from both the impulsive mistakes and intentional successes that football programs showed this year.
If businesses apply these lessons, they’ll avoid the chaos of the coaching carousel, while benefiting from the clarity it provides about leadership, culture, and long-term success.




