New Opportunity: Chief Operations Officer with Motivational Fulfillment & Logistics Services

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Chief Operations Officer

About the Company


Motivational Fulfillment & Logistics Services (“MFALS”) is a privately held and trusted 3PL partner in the D2C and Retail Distribution space. MFALS was founded in 1977 with a customer-centric approach and a focus on high standards and ethics. As their commitment to clients continues to grow, so does the family of professionals who are positioned to help you achieve your campaign goals through one-on-one dedication supported by innovation and cost-saving fulfillment and logistics services.


SYSTEMS – MFALS has fully developed order processing, warehouse management, and reporting systems, including EDI data exchange. All systems are proprietary and highly customizable.


VERSATILITY – MFALS handles retail shipments, kitting, reworks, HEAVY Black Friday and Cyber Monday volume, Club sales, Direct-to-Consumer shipments, refurbishing, and much more.


ADAPTABILITY – MFALS responds to client’s needs, guarantees same-day shipments on D2C orders, kitting approximately 900k units a quarter, storing overflow containers, and much more.


LOCATION – MFALS has 6 fully operational warehouses totaling over 2.6M sqft located in Chino and Ontario, CA. Located just 40 minutes from the Ports of Los Angeles and Long Beach.


SCALABILITY – MFALS manages a staff of more than 1000 employees, operating 24/7 when necessary to meet our client’s demands.



About the Position


MFALS is a fast-growing third-party logistical fulfillment company and is in need of a chief operating officer (COO) to be the right hand of their thriving CEO. With your experience and talents, you will be able to lead MFALS’s team of high-performing professionals to be efficient, productive, and effective. The ideal candidate has extensive experience within the industry, perhaps having worked their way up through the ranks as an executive. This trajectory helps develop a unique mix of business and management expertise, plus proficiency with the practices, policies, and procedures of the 3PL industry.


Objectives of this Role


Collaborate with the leadership team in setting and driving organizational vision, operational strategy, and hiring needs.

Collaborate with CFO in developing and maximizing labor and capital expenditures against budget in order to reach desired outcomes.

Translate operational strategy into actionable goals for performance and growth helping to implement organization-wide goal setting, performance management, and annual operating planning.

Oversee company operations and employee/labor productivity, building a highly inclusive culture ensuring team members thrive and organizational initiatives are met.

Ensure effective recruiting, onboarding, professional development, performance management, and retention

Adhere to company, federal, state, and local business requirements, enforcing compliance and taking action when necessary.


Daily and Monthly Responsibilities


  • Monitor daily performance metrics to ensure the company meets service levels and expected outputs.
  • Oversee multiple warehouse/fulfillment facilities located throughout the United States.
  • Analyze internal operations and identify areas of process improvement to improve efficiencies, maximize labor, and meet service level expectations.
  • Develop actionable business strategies and plans that ensure alignment with short-term and long-term objectives developed in tandem with the CEO, CFO & Board of Directors.
  • Directly oversee operations and partner with the leadership team on sales management to budget for sufficient investment capital to achieve growth targets over the near and long term.
  • Aggressively manage capital investment and expenses to ensure the company achieves stakeholder targets relative to growth and profitability.
  • Monitor performance with tracking and establish corrective measures as needed, and prepare detailed reports, both current and forecasting.
  • Maintain and build trusted relationships with key vendors, clients, partners, and stakeholders.
  • Assists the business development group in securing business with new customers or additional business with existing customers.


Skills and Qualifications


  • Bachelor’s degree in business administration, or a related field
  • 5+ years’ experience in Executive leadership positions
  • Direct executive experience working within a 3PL
  • Leadership skills, with steadfast resolve and personal integrity
  • Understanding of advanced business planning and regulatory issues
  • A solid grasp of data analysis and performance metrics
  • Be able to diagnose problems quickly and have foresight into potential issues
  • Strong understanding and adoption to 3PL systems and warehouse applications


Preferred / Bonus Qualifications

Master’s degree in business or related field

History of working with a Board of Directors


Interested in Learning More?


180one is a retained search firm and has been engaged by MFALS to manage this search. If interested in learning more about the opportunity, please contact Rochelle Fleischer at 180one at: 503.699.0184 / rochelle@180one.com 

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